Jump to navigation Jump to search This article is about the current U. Paramount Network is an American general entertainment cable and satellite channel owned by the Mxc now bitcoin Media Networks division of Viacom. The channel was originally founded by a partnership between WSM, Inc.
Under Viacom ownership, TNN began phasing out its existing, country-influenced programming, in favor of more off-network series, films, and sports entertainment programming targeted to a wider audience. It was renamed The National Network in September 2000, coinciding with the premiere of WWF Raw on the channel. It originally operated as a joint venture of WSM, Inc. The Gaylord Entertainment Company purchased TNN and the Opryland properties in the latter half of 1987.
Gaylord era was originally produced by Opryland Productions, also owned by Gaylord Entertainment. In November 1999, TNN announced new programming and primetime theme blocks it planned to introduce in 2000, including a new, female-oriented Movie Monday, Action Wednesday, Friday Night Thrill Zone, Classic Country on Saturday nights, and TNN Outdoors on Sundays. On September 25, 2000, TNN was folded into the MTV Networks division based in New York City, and was renamed The National Network. As time went on, the words “The National Network” were downplayed in promotions. In April 2003, Viacom announced that TNN would be relaunched as Spike TV on June 16, 2003. Promoted with the slogan “The First Network for Men”, Viacom aimed to target a young adult male demographic between the ages of 18-34—which they believed was being served insufficiently by other cable networks, and to further distance the network from the TNN name in order to suit its current programming direction.
Three days before the planned launch date, film director Spike Lee won a New York Supreme Court injunction preventing Viacom from using the name “Spike TV”. Lee admitted that he did not believe that the channel intentionally tried to trade on his name. On July 28, 2003, it was announced that TNN would rebrand as Spike TV on August 11, 2003 — eight weeks later than initially scheduled. In the fall of 2003, Spike TV aired The Joe Schmo Show, a parody of reality television shows like Survivor and Big Brother. On January 18, 2005, Spike TV premiered The Ultimate Fighter, a reality competition series focusing on the Ultimate Fighting Championship—a mixed martial arts promotion.